The best way to reach your potential customers is online. For convenience and efficiency for the customer it is crucial to have a service based website that helps them to easily choose the service and accept payment online.
You cannot reach your customer one by one calling and asking for requirement of services and collecting payment manually it can be complex. Now-a-days website integrated with payment gateways helps many companies to automate their work and process faster and reduce the manual effort too.
How to create a professional web design service provider for your business, we have noted few points which can help to build the foundation of your websites.
01. Theme or Layout of your Website Design
There are two main concepts to design a website theme: the classic or one pager website.
With the classic method you can set your product or services on separate pages. It is useful when you have large contents. It is useful for huge website to organize each part of the website.
With the one pager design you can create a section on a website and it is displayed on front page of your website. Once the theme is decided you can start building your website using website builders, any CMS or by hiring an expert web designer.
02. Branding your website
You have taken a time to choose the website theme that suit well for your business now it is important to create a brand to your website.
All website starts with the domain name, it is an address of your website. When considering your domain name make sure it is short, easy to remember and try to include keyword in your domain it helps in SEO which helps in improving your website ranking.
Logo is a visual representation of your business, add an appealing logo to your website it is mainly displayed on top of your website header and give a link to your website home page it will be easier for user to navigate.
03. Website Pages
Now choose the most important pages to be displayed on top of your website. Here are few standard page used while creating the website pages:
It is the first landing page of your website what the visitor will see when your website is accessed so it should be attention grabbing and informational too. It should contain important details such as what the company is and what the company deals in and provide trust to customer as well.
It contains the biography of your business; it describes the expertise and existence of your business and the foundation of your business and other important document that helps to create online trust to your business. With over millions of business online it is very important to build online reputation and build trust to your customer.
The service page contains all product and services information that your business deals in. You can add important details and specification of your services that you are trying to offer to customer for convenience of customer you can add payment method to choose your services and buy your product online safely.
It includes key person’s information along with their photos and designation it helps visitor to take care of their services in future.
This section in your website includes various comments and praise of customer using your services. A positive review helps other user to make decisions to choose your business and deal with you.
You can add various questionnaires and solution to satisfy your customer. It is general that the customer might feel doubt and curious to know answer to their question raised in their mind. Hence you can provide answers to various questions for efficiency and to guide your customer.
A contact page includes important contact information such as phone numbers, email, social media accounts and a contact form where a customer can fill his requirement and get in touch with you.
Make your website mobile-friendly
Nearly about 52.2 percent of traffic comes from mobile devices / smart phones and this is increasing. To control your users online it is crucial for your website to optimize it for mobile devices as well. In is also known as RWD as Responsive Website Design a process where a single website fits to all screen and sizes whether it is desktop, laptop or a mobile there is no need to have separate website for separate devices. As it would be difficult to manage the web pages and update the content.
Optimize your website for Google, Do the SEO
SEO is the practice to optimize your website and achieve higher ranking on search results. There are various techniques that you can follow to improve your website ranking gradually. Right from choosing the domain and unique web pages, unique content and right keywords you can achieve desired search ranking on major search engines. However it is not as easy as it requires a time and lot of research and plan to improve the performance of your website.
Not to stop and do not rest.
Even after a successful launch of your website it is also important not to stop the updating your website even after the website is complete. You can constantly measure the success of your website using various analytics tools. Leaving your website for a long time can downgrade your performance. Hence always find the opportunity and various measure of success to improve the performance your website.