Search engine optimization (SEO) is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic traffic to your website from search engines by improving its ranking for relevant keywords and phrases.
This is done through a combination of on-page and off-page optimization techniques, such as optimizing website content, improving website architecture and technical elements, building high-quality backlinks, and improving user experience.
Search Engine Optimization (SEO) strategies can be broadly classified into two categories: Black Hat and White Hat. While both types aim to improve a website’s visibility on search engines, their approaches are vastly different, and the consequences of using either can have serious implications.
Black Hat SEO tactics involve using techniques that violate search engine guidelines to manipulate search engine rankings. Such strategies are often used to achieve quick results, but they can be highly risky and can result in severe penalties, including being banned from search engines altogether. Some examples of Black Hat SEO tactics include: